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Are you re-permissioning? - June 2009

One of the most frequently asked questions that Opt-4 deals with is how to legally “re-permission” legacy data, which may have been collected previously, without breaching the Act. This is a complex area and one where a great deal of care is needed.  Postal approaches are often the only way and data controllers need to make sure that there are absolutely no sales messages in their letters.  The other crucial thing to remember is that the individual must do something to indicate that they have given their consent.

If you are undertaking a re-permissioning exercise Opt-4 would like to hear from you. 

We will be conducting research over the coming months into what works and what doesn’t and putting together anonymised results to provide a benchmark of the success rates you can expect for this kind of project. Email our research associate David Milnes here if you want to take part.

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