Helping marketers conduct permission based marketing that complies with Data Protection Act and Electronic Communications Privacy Regulations.
Will South Africa finally score privacy goal?
After nearly nine years in gestation it looks likely that South Africa will have a data protection law by the time it hosts the football World Cup next year.Many see the upcoming contest as motivation for the cabinet’s final approval of the law so that concerns about the handling of foreign visitors’ data can be answered. This is echoed by the South African Law Reform Commission
“Finally, with the World Cup in 2010 upon us, South Africa needs a credible personal information environment to deal with the challenges of the surge of personal information collection and protection which will confront us.”
Fight against DNC own goal in Oz The Australian Direct Marketing Association is fiercely opposing the extension of the Do Not Call Register to cover business-to-business telemarketing. A report commissioned by the association suggests that the cost to Australian businesses could be billions of dollars if companies are restricted from selling to each other. There is also a concern about reduced competition and compliance costs for small businesses.
The UK’s experience of the Corporate TPS should be a warning to the Australian Government that this sort of regulation will be hard to police. Some five years after the introduction of the CTPS in the UK, many businesses remain unaware that they are breaking the law by calling registered numbers and – when they do become aware – are often more likely to take the risk than pay for proper screening.