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Online advertising gets regulatory focus



It seems everyone suddenly wants in on the regulation of online advertising.

In December, Opt-4 heard Chris Graham launch his consultation on a Code of Practice covering online. The code aims to set out clear rules for handling personal information properly and for giving individuals an appropriate level of choice and control.  Graham noted: “The internet plays a huge role in our everyday lives as we do more of our business online than ever before…People should have control over what happens to their personal information online whether it’s correcting inaccuracies, deleting profiles or choosing the privacy settings that suit them.” The consultation runs until 5th March and the draft code can be accessed at http://ico-consult.limehouse.co.uk/portal

Meanwhile Google is supporting the ASA’s bid to extend its remit to cover online. Google has provided some funding but an online search levy is likely to provide long-term funding for the activity.



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