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Overseas news

There has been a great deal of negative response from the US direct marketing industry to a recently introduced draft privacy bill. The US DMA reports that Boucher-Stearns bill would require “covered entities” (all but the smallest commercial data users) to provide privacy notices and an opportunity to opt-out when personal data is collected.

More worryingly for the US data industry and online commerce, the bill requires opt-in for use of data by most third parties a measure that the DMA says “would have a crippling effect on Internet commerce, would stifle innovation, limit access to small publishers who survive on ad revenue, and ultimately reduce the amount of competition and growth of new business models in the online space.”

News from Brussels is that there will be a new Draft European Data Protection Directive by the end of the year which will attempt to address the privacy issues raised by technological advances such as cloud computing, social networking and behavioural ad-serving. A toughening up of consent rules and more pressure for there to be mandatory notification in the event of a data breach are likely.

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