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Opt-4 wins data advice business

December 8, 2005
by Sam Matthews Brand Republic 8 Dec 2005

LONDON - Data protection agency Opt-4 has won the online data collection and permission marketing account for sports injury website

Opt-4 will provide with legislative advice as it seeks to update its website to collect more data from its customers in order to target them with offers for various products and newsletters.

Peter Lilley,'s managing director, said: "Our knowledge of the legislation around data collection online was relatively advanced. However, we have appointed Opt-4 to guide us not only through the current legislative areas, but to ensure commercially that our data collection practices are maximising the return on our assets as well as being transparent to our site users, which is vitally important to us."

He added: "We have a number of developments planned for the site and having a specialist consultant with expertise in this area is essential to our development plans."

Rosemary Smith, director of Opt-4, said: "At a time when the consumer demands to be in control the online marketer needs to be sure that permission is being collected in the proper manner while not restricting business goals."

Separately, Opt-4 is launching its first ever seminar, called Data Protection in Practice, in June.

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