Confusion rules on Cookies
Good news at last for website owners. With implementation of the “Cookie” Directive due in May there is now serious doubt as to whether it will really mean that opt-in consent is required for cookie use. Recent guidance from the European Commission suggests that browser settings will achieve the right level of permission. However, with serious questions about behavioural targeting and “history sniffing” being raised in Europe and the USA, a push for enhanced self regulatory measures is likely.
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