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Cookie deadline looms – No silver bullet yet

Less than six months away from enforcement of the UK’s new cookie law website owners are still struggling to find a workable solution to the requirement for informed consent. Enforcement will happen in the UK as of 26th May 2012 but time is running out for the industry and Europe’s regulators are generally unsympathetic.

Efforts by the IAB Europe to promote an “icon” for behavioural advertising driven by cookies have fallen on deaf ears at the Commission and the Article 29 Working Party (that jolly band of European Data Protection Regulators) aren’t impressed either.

Browser manufacturers have come to the table and are said to be working on new settings but even if they make the deadline, there is still some doubt that the privacy controls they offer will satisfy the regulators.

The International Chamber of Commerce has taken the sensible step of trying to sort the “wheat from the chaff” and have identified four different types of cookies which they propose should be notified in a “layered” way to users. They are also developing their own Cookie Code.

Opt-4 director, Jenny Moseley, sits on both the ICC Working Party on cookies and on the DMA Cookie Working Party which is expected to deliver its advice to members on or before 1st March to co-incide with the DMA Data Protection Conference (see here for more details).

Experienced cookie “chef” and Opt-4 consultant Stef Elliott has written a blog which provides more information (including startling news that the ICO’s own site may be in breach). You can access his blog here (Cookies 6 Month Solve by date)

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