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Cookies: Opt-4 creates new EU cookie chart


As the implementation of the e-Privacy Directive in the UK becomes clearer, attention is turning to other European countries.

The UK has been heralded as having a pragmatic implementation of the widely lambasted ‘cookie law’. Implied consent is being used by an increasing number of companies and different consent methods are being tried. Despite ongoing issues in the UK regarding enforcement, or a lack thereof, it is becoming vital to see what other countries are doing.  If enforcement in the UK is not in line with other Member States, there is a significant chance of a slapped wrist by the European Commission.

To help industry get the full picture Opt-4 has developed a chart, which maps the implementation of the ‘cookie law’ in all of the European Members States. Rosemary Smith, Director of Opt-4 said, ‘this chart is vital step in understanding how the UK implementation compares to the rest of Europe. It provides the reader with an important insight into Europe-wide thinking about cookies.’

The chart shows that, in reality, Member States are not as far behind the UK in implementing the rules on cookies as had been suggested by the UK Government. However it is clear that the UK has ended up with the softest approach.

Countries such as the Netherlands, Italy, and Lithuania to name just three have gone beyond the Directive, creating stronger requirements for compliance, which is a potential problem for UK. Ultimately enforcement of the UK regime will need to be tighter if it is going to retain parity with its European neighbours and escape the sanctions of the European Commission.

To get your copy of the Opt-4 chart please send an email to jenny.moseley@opt-4.co.uk

Click here to see Jenny Moseley’s summary of how to apply the cookie rules in the UK as published in InPublishing. 




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