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ICO to fine rogue marketers £250,000


The Information Commissioner’s Office is on course to issue two monetary penalties totalling a staggering quarter of a million pounds, to two marketers who were illegally distributing millions of spam text messages.

 

The fines are for serious breaches of the Privacy and Electronic Communications Regulations (PECR), which are designed to protect users and subscribers from misuse of their data in the electronic communications sector.

 

The ICO’s Director of Operations, Simon Entwisle commented on the news that the public is “increasingly concerned about the illegal marketing texts and calls… Often made by rogue traders claiming to offer payouts for accidents a person have never had or PPI claims that they are not entitled to.

 

 “While companies can phone people to sell them the latest product or service, the law states that individuals should not receive unsolicited texts or automated marketing calls unless they have given their permission.

 

"We know many companies are failing to do this and two individuals responsible for sending millions of illegal marketing messages are now facing six-figure penalties unless they can prove otherwise."

 

Mr Entwisle added: "We are already working to identify other individuals and companies involved in these unlawful practices."

 

The two individuals responsible for sending the texts, work for the same company and have until the end of October to prove that they were complying with the law.




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