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ICC UK issues second round of guidance on Cookies

Six months after its first round of guidance on implementation of the cookie law; the UK International Chamber of Commerce Digital Economy Group has issued a second edition of their advice to website owners. The new guidance looks to keep pace with the rapidly changing requirements for compliance in the UK, providing much needed clarity on key aspects of gaining consent for cookies in an appropriate way.  The guide will be available to the public later in December from
For many businesses the cookie law is, at most, a nuisance but, at the industry event where the second edition of the guide was launched, one speaker suggested that if the ICO were to actively investigate websites for non-compliance with the ePrivacy Directive, they may discover breaches of the law that would warrant huge fines. Many sites have implemented a very “soft” approach to consent and some fail to provide key information about the type of cookies used.
The ICO has, so far, been patient as the online industry implements the necessary changes to sites but, longer term, the message is clear. Consent for cookies might be a pain but getting it right could save much more damaging consequences further down the line.

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