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More consumer caution about personal data - May 2008

May 2008

Eight out of ten consumers now take greater care in the way they look after their personal information, according to research published by the ICO. The nationwide survey suggests recent high profile data losses have had a significant impact on the way consumers now manage personal information. 85% of consumers now refuse to give out personal details wherever possible. Meanwhile, the telecomms regulator Ofcom has produced similar research which reveals that nearly 70% of consumers are concerned about the amount of personal information held about them, especially when it is used by organisations other than the original data controller.

Don’t forget- Opt-4 will be continuing its research into permission rates over the coming months. If you would like to be involved in our research please contact Rosemary Smith.




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