On the case - January 2009
Don’t be seduced by an international data protection regime
But how could this mythical regime create a balance between what the commissioners themselves recognise as the significant “privacy disparities” to be found around the world?
Perhaps a hint of what might be ahead is that the first proposer of this resolution is the Spanish Data Protection Commission - known to be amongst the hawks when it comes to enforcement and especially tough on exporting data. Reading on, marketers might feel a frisson when they see that the Commissioners plan “To elaborate a set of principles and rights which, while reflecting and complementing existing texts, aim to achieve the maximum degree of international acceptance ensuring a high level of protection.” I think we all know what that means.
The borderless world of the Internet is clearly under the spotlight, “Borderless……because the tools of the digital society (search engines, social networks, RFIDs, geolocalisation, biometrics, and so on) accompany everyone at each stage of life by leaving permanently individual and borderless traces in both space and time.” It is perhaps no co-incidence that two of the other resolutions attacked Social Networking and Children’s Online Privacy.
It is just possible that this privacy heaven may be a marketers’ hell.
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