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compliance credentials

Opt-4 is a data protection and permission marketing consultancy which delivers practical solutions to the problems encountered by marketers struggling to interpret the law.

With a wealth of experience in providing compliance advice to the marketing departments of a wide range of clients, Jenny Moseley and Rosemary Smith, can ensure that your use of personal data does not put your company ­ or your brand name - at risk.

jenny moseley - director

Jenny Moseley

Jenny followed the European legislation affecting direct marketing from as early as 1982 in her role as Assistant Vice President and European Circulation Director for the National Geographic Society.

Jenny researched and advised on the potential threats to direct marketing from the Data Protection Directive in the early 1980’s whilst serving on the Board of British List Brokers’ Association.

From 1992 for a period of ten years, Jenny served as Data Protection Controller for National Geographic’s multiple product marketing programmes, working with internal departments, licensees, joint ventures and subsidiary companies to develop a policy of compliance for the whole of Europe.

Jenny was Vice Chairman of FEDMA (Federation of European Direct Marketing) for five years and was heavily involved in the lobbying for self regulation in direct marketing at a European level.

Having spent several years as a Board Member for the Direct Marketing Association, Jenny served two years as its Chairman completing that tenure in 2003.

Jenny is a regular speaker on issues of data protection, electronic communications privacy regulations, self regulation, distance selling, sales promotion and other European legislation and its influence on international direct marketing, particularly in the publishing arena.

Jenny is also Chairman of Jenny Moseley Marketing.

rosemary smith - director

Rosemary Smith

Rosemary became involved in the lobby against restrictive data protection in Europe whilst working at the Periodical Publishers Association in the late eighties. 

She wrote the first guide to the 1984 Act for magazine publishers and served on the Advertising Association Data Protection Committee and the CAP Committee. 

Rosemary was later active in the British List Brokers Association and wrote guidance for members on privacy issues.  She served on the working party which drafted the list and database rules in the CAP code. 

She served on DMA's Governance Committee for eight years and was Chairman until 2008 overseeing lobbying activity, the Mailing, Telephone and Fax preference Services and the DMA Code of Practice. 

Rosemary was also a member of the DMA Board for 7 years and was DMA Chairman until October 2008.

She is an active member of the FEDMA List Council. 

She has given presentations covering privacy, data protection and self regulation to audiences in the UK, Europe, USA and Austrailia. 

Rosemary is co-author (with fellow Opt-4 Director, Jenny Moseley) of the book "New Data Protection Liabilities & Risks for Direct Marketers" published in September 2004.

Rosemary is also Managing Director of data consultancy RSA Direct.

michael bond - associate

Michael Bond

Michael Bond is an Associate at Opt-4, advising clients on data protection, compliance and privacy issues, with a particular interest in Privacy by Design, Privacy Impact Assessment and new technologies.   Michael is an ambassador for Privacy by Design appointed by Dr Ann Cavoukian, Information and Privacy Commissioner of Ontario Canada for his industry leading work on ePrivacy and commitment to integrating Privacy by Design into business processes. Michael was responsible for the development of the International Chamber of Commerce UK's policy response to the ePrivacy Directive 'Cookies Law' working closely with industry and the Department For Culture Media and Sport (DCMS) in order to implement pragmatic rules. He was also responsible for instigating the creation of the ICC’s widely regarded guidance on cookies. Michael is an expert on the Data Protection Act and the Privacy and Electronic Communications Regulations (PECR), advising clients on all aspects of compliance, from full organisational and technical audits, to producing Data Protection statements, data transfer and data sharing agreements. He is adept at advising clients on permissions management and well versed at implementing Privacy Impact Assessments (PIAs) in new and evolving projects as part of a wider interest he has in Privacy by Design (PbD) and privacy as an asset for organisations. Michael is a member of the International Association of Privacy Professionals and holds a CIPP/E qualification. He also has a Master's degree in International Management from the University of Exeter. Michael speaks regularly at Industry events webinars and other forums, often contributing to leading journals.