The Opt-4 Data Protection Dictionary:: Visit the Opt-4 Data Protection Consultancy web site

Opt-in

Opt-in is a statement that notifies the individual of the uses to which data will be put and asks the individual actively to agree to those uses. There is usually a tick box, which should not be pre-ticked. If the individual does tick an opt-in box, they are giving consent for their data to be used.



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