The Opt-4 Data Protection Dictionary:: Visit the Opt-4 Data Protection Consultancy web site

Soft Opt-in

Soft-in is a permission statement to be used when collecting email and SMS details. In practice the wording needed for a soft opt-in statement is very similar to an opt-out as the consent is achieved by the individual by passing an opportunity to object.



The Opt-4 Data Protection Dictionary :: Make sure you receive the latest data protection advice; sign up for our newsletter