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services

Opt-4 Data Protection compliance consultancy is offered on a tailored basis to suit the individual requirement.

1-2 day data protection health checks

Our 1-2 Day Data Protection Healthchecks provide your company with a summary compliance assessment, aiming to uncover principal areas of risk and highlight potential issues requiring further investigation. We'll tell you whether your marketing permissioning is up to scratch and how well you are applying the 8 principles of data protection.

full In-depth data protection audit

Our Full In-Depth Data Protection Audit provides a detailed examination focusing on pre-defined key areas of risk, from which a clear set of recommendations are provided to minimise the future exposure from non-compliance. Opt-out and opt-in statements and privacy policies are reviewed and data processing assessed.

tailored training programmes

Our Tailored Training Programmes offer marketers in-house workshops on how to understand data protection legislation, and explain the commonly mis-interpreted facets of the law.

data protection support desk

Questions about how to apply Data Protection law and policies arise in marketing departments regularly. The Opt-4 Support Desk service means that you get answers when you need them, preventing costly mistakes in data processing and permission statements.

seminars and public speaking

Jenny Moseley and Rosemary Smith are regular international speakers on issues of data protection, email privacy law, self regulation, marketing permissions, distance selling, sales promotion, European VAT and other European legislation and its influence on international direct marketing.

DPA 360 online data protection training

DPA360 sets out in an easy to understand way what your employees need to know about data security and how to implement the 8 principles of Data Protection using online training and testing. Click here for more information.

Could your business benefit from sound advice on the following areas?
  • Assessment of the financial impact of compliance with the Data Protection Act and suggestions to reduce costs

  • Investigation of the brand impact of managing customer data effectively and the risks of not doing so

  • An evaluation of current collection methods and data processing for legal adequacy

  • Mystery shopping to test current collection methods

  • An audit of data already collected

  • Privacy policy content

  • How to optimise your permissions with creative opt outs/ins

  • Testing programme for newly adopted permission statements

  • Recommendations for database development to enhance collection and management of permissions

  • Access to informed opinion (including that of the Office of the Information Commissioner) regarding existing or proposed collection methods

  • A summary of current best practice for data collection and a comparative survey of competitors

  • Suggested procedures for dealing with customer complaints and Subject Access Requests

  • An evaluation of measures for the security of personal data

  • Suggestions for contractual terms to be used whenever data is shared with third parties or exported (including Safe Harbor rules)

  • Audit of current Notifications to the Office of the Information Commissioner